The NSHMBA
Logo in this Identification Guidelines Manual is designed to strengthen
and unify the identity of the NSHMBA. Our goal is to establish a clear,
strong and immediately recognizable image.
Proper and consistent usage
of the NSHMBA Logo Configurations will ensure that this identity will
remain viable for years to come. Questions regarding Logo Configurations
should be directed to the NSHMBA National Headquarters in Dallas, Texas
at 214.596.9338.
Primary means of
visual identification to be used for all applications
Always use Logo
Configuration as a whole
Never use the
globe or other elements of the Logo Configuration separately
The size, angle,
or shape of the “globe” art must not be modified
No substitute
typefaces should be used with the Logo Configuration
Do not distort
Logo Configuration in any manner
For reproduction,
in certain applications, when the use of the Primary
Logo Configuration is less than 11/4” (horizontal measure)
exclude the line “NATIONAL SOCIETY OF HISPANIC MBAS” from
the Logo Configuration (i.e. newsprint or certain uncoated
stocks)
This Logo Configuration must be used sparingly and only when
the Primary Logo Configuration will not work because of
space limitations
Only NSHMBA National Headquarters can authorize the use of
this Secondary Logo Configuration
Always use Logo
Configuration as a whole
Never use the
globe or other elements of the Logo Configuration separately
The size, angle,
or shape of the “globe” art must not be modified
No substitute
typefaces should be used with the Logo Configuration
Do not distort
Logo Configuration in any manner
For reproduction,
in certain applications, when the use of the Secondary Logo
Configuration is less than 11/4” (horizontal measure)
exclude the line “NATIONAL SOCIETY OF HISPANIC MBAS” from
the Logo Configuration (i.e. newsprint or certain uncoated
stocks)
If
the preferred Two Color combination of the Black and Red Logo
Configuration cannot be used, the one color configuration should
be used. Do not substitute the color red with any other color on
the globe graphic. If red cannot be used the One Color
Configuration should be used. When using the One Color Logo
Configuration contact the national office for color
authorization.
One-Color:
Use of the Reverse Logo should be
restricted to use on dark backgrounds only. Always maintain an
adequate contrast to the background.
Reverse
One-Color:
Secondary Logo Configuration:
Two-Color:
One-Color
with Screened Globe:
If
the preferred Two Color combination of the Black and Red Logo
Configuration cannot be used, the one color configuration should
be used. Do not substitute the color red with any other color on
the globe graphic. If red cannot be used the One Color
Configuration should be used. When using the One Color Logo
Configuration contact the national office for color
authorization.
One-Color:
Use of the Reverse Logo should be
restricted to use on dark backgrounds only. Always maintain an
adequate contrast to the background.
The Safe Area defines the minimum space surrounding the Logo
Configuration. This space must remain blank and free of print. This
space protects the integrity of the Logo Configuration from
typography, artwork, photography or other design elements that may
compromise the readability if placed too close to the Logo
Configuration.
If the Logo Configuration is greatly enlarged for
signage use, or other large applications, the safe area may be
modified. However a visual space must be maintained so that the Logo
Configuration does not appear cramped.
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