NSHMBA Presents: Gary Hoover

"Everything about Entrepreneurship They Don’t Teach in School”

In this intense four-hour program, serial entrepreneur and entrepreneurship teacher Gary Hoover will cover the most important ideas for an entrepreneur in any field to know. Bring your note pads and an open mind for this high-speed unique experience.



Target Audience:

Anyone who is interested in learning about entrepreneurship, changing the world, controlling their own destiny, or becoming an entrepreneur (in the for-profit or non-profit world). It’s not for those who are satisfied, patient, lazy, or those who think they can’t have an impact on the world around them.
(150 seats available)


Added Benefits

Each attendee will receive a copy of Gary’s book, The Art of Enterprise, in PDF form via email after the class, a $10 value.View here




Date& Time:
Friday, October 11, 2013
1:00 pm – 5:00 pm

Location:
Henry B. Gonzalez Convention Center
210 A/B


Agenda:
1:00  – 1:15 pm
Welcome & Sponsor(s)
Remarks


1:15  – 4:45 pm
Entrepreneurship
Program

· Seeing Yourself
· Seeing Needs
· Making it Happen

4:45 pm – 5:00 pm
Closing Remarks




    

About Speaker

Gary Hoover, Entrepreneur-in-Residence
School of Information, University of Texas at Austin
Founder/CEO, Bigwig Games, Inc.


Gary Hoover began his entrepreneurial journey at an early age. He began subscribing to Fortune Magazine at the age of 12, and has acquired most of the issues back to 1930. As part of his education, he studied economics at the University of Chicago under Milton Friedman and two other Nobel Prize winners.

At the age of 30, after he finally took the plunge and created pioneering book superstore BOOKSTOP, which helped change the nature of book shopping in America. This company was sold to Barnes & Noble for $41.5 million cash when it was 7 years old. After he and his partners sold BOOKSTOP, Gary returned to his first love of understanding businesses, and began the company that became Hoover’s, the world’s largest Internet-based provider of information about enterprises. In July of 1999, Hoover’s went public and in March of 2003, the company was purchased by Dun & Bradstreet for $117 million.

In the 2009-10 academic year, Gary served as the first Entrepreneur-in-Residence at the Herb Kelleher Center for Entrepreneurship at the McCombs School of Business at the University of Texas in Austin. He reviewed approximately 400 business plans and ideas in this role, as well as teaching a Foundations of Entrepreneurship course. In 2012, Gary was appointed Entrepreneur-in-Residence at the School of Information at the University of Texas at Austin.

Beginning in 2010, Gary started teaching students of all ages Entrepreneurial Thinking through his own Hoover Academy. Over 300 people have graduated from Hoover Academy programs ranging from 3 hours to 12 weeks.

Gary lives in Austin, Texas, with his 55,000-book library. He speaks to conferences and corporate groups and works to encourage innovation and entrepreneurial thinking on every continent and in every industry, for profit and not for profit. He has also supported the University of Chicago, where Hoover House dormitory opened early this century.



Program Information:

Seeing Yourself

 · What is entrepreneurship?
  • · What is an entrepreneur?Might you be or become One?
  • · It’s about you and it’s about others, serving others and serving yourself.
  • · Entrepreneurship and entrepreneurial thinking applies to for profits and nonprofit, startups and giant companies, even schools and governments
  • · The importance of passion
  • · The unique journey, there are no formulas or recipes to follow
  • · Entrepreneurs are grown, not born
  • · The idea of the yin and yang (s) of entrepreneurship
  • · What is wisdom?
  • · The importance of curiosity, lifelong learning, exploration and discovery
  • · The five ways we learn, key tools for entrepreneurs
  • · Entrepreneurial characteristics and attitudes

Seeing Needs

· Understanding others, seeing opportunities
· Find a need and fill it; wants and needs
· Understanding others, walking in their shoes, seeing through their eyes
· You may also be a customer, getting ideas from your own experiences
· There’s always a better way of doing things
· Seeing trends, seeing the future: demography, aging baby boom, Hispanic America
· Industries: it’s a service economy
· Geography: It’s a global world
· Learning from the past, studying the great enterprises and their leaders
· Thinking in new ways (seeing the big patterns, redefining things, deep innovation, grid thinking)

Making It Happen:

· Turning your idea into an enterprise, your vision into reality
· Becoming an expert on your industry and understanding the competition
· Importance of a clear vision
· Importance of a consistent vision
· Importance of a unique vision
· Role of business planning
· Making up the to do lists, compiling what you need to do when, and what resources you need
· Economics of the enterprise ("business model”) – how revenue, cost of goods, expenses, and investment relate to each other, the importance of Return on Investment(even for non- profits!)
· The importance of productivity/efficiency, conservation of resources
· Creative financing
· Creative marketing
· Creative leadership and organizational culture

#Closing Remarks: What next?

· Next steps in your education; other learning opportunities

What books and magazines should you read?