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Thursday, October 4th, 2012
Thursday, October 4, 2012


7:00 a.m. - 6:00 p.m.
Conference Registration Open


7:00 a.m.- 7:00 p.m.
Volunteer Center open


8:00 a.m. - 6:00 p.m.
Internet Cafe open
Sponsored by Dell


9:00 a.m. - 10:30 a..m.
Opening General Session The Opening General Session features the NSHMBA Leadership, local and regional Representatives, and Lead Sponsors welcoming participants to begin the Professional Development Day. NSHMBA CEO and National Board Chair to present updates on the "Year In Review” and introducing plans for the future and "new products” being developed.
Speakers: Manny Gonzalez, CEO, National Society of Hispanic MBAs
Yvonne Martin, National Board Chair, National Society of Hispanic MBAs
Darwin Rivera, Washington D.C. Executive Vice President


10:00 a.m.- 7:00 p.m.
Career Management Center The NSHMBA Career Management Center equips conference attendees with effective and practical tools for professional success. The comprehensive menu of services will guide you through writing an attention-grabbing resume, giving a compelling elevator pitch, preparing for interviews and navigating your professional, executive or entrepreneurial career. You also will receive individual coaching from leading résumé, career management and human resource experts. ... For More Information Click Here
Sponsored by NektPro




10:45 a.m. - Noon



Professional Development Session #1: PDD Tracks are designed for leaders to continuously upgrade their skills so that they can adapt to ever changing environments. At completion of the PDD tracks, participants will demonstrate their ability to advance their careers by conducting themselves appropriately in business settings.


Track 1: Leadership Mid-Level Managers Workshop Successful companies are well aware that investing in the next generation of leaders is critical to sustaining competitive advantage and achieving corporate growth over the long-term.
This track is positioned to propel attendees’ developing leadership skills to the next level by addressing key topics.


Sponsored by Target
Title: Strategy Defined Strategy is a crucial component for any organization’s success, and to be viewed as strategic is the gateway to leadership positions. But what is strategy? If strategy is crucial to organizational success, clarity on what it is (and how to develop a good one) can help us be more effective and achieve better results.
In this workshop you will learn: A model for strategy development designed to focus your team’s efforts; How to create and use a strategy for day-to-day decision making; a blueprint for how to facilitate a strategy session.
This will be a hands-on journey using a variety of learning methods.

Speaker: Jim Hoar, Senior Consultant, Organizational Effectiveness


Track 2: Diversity: Fostering a Multi-cultural and Multi-Generational  Worksplace The Diversity Track is designed to prepare leaders to better understand the complexity of today’s multicultural, multi-generational workforce and help to develop strategies and action plans to successfully lead in a global society.

This track will serve as a precursor to the 2013 NSHMBA MCMG Event.

Sponsored by Coca-Cola

Title: Coca-Cola’s Approach to Marketing to a Multicultural Nation The audience will learn changing demographics and psychographic trends in the US market and a marketing framework to successfully win in this dynamic environment. We will also share practical guidelines and illustrative example about how to bring this framework to life. Examples will include 2010 FIFA World Cup, Powerade Futbol and Baseball campaigns and Taio Cruz Music program
Speaker: Reinaldo Padua, AVP Hispanic Marketing


Track 3: Branding " You" Personal Career Development Career development is an on-going, lifelong process – a very personal process. Where do you want to go…and how will you get there? At NSHMBA, we are committed to YOUR success, and we realize that there are a variety of factors that contribute to an individual’s success professionally and personally. This workshop series will help you to assess your leadership style and learn how to leverage your unique talents and qualities to achieve career growth and fulfillment.

Sponsored by Vanguard
Title: Title:Branding "You” Career Development Workshop: Personal Branding: Beyond the Basics You’ve created a great brand, but what are you doing to promote and maintain it? During this highly interactive session, you will learn how to leverage social media to promote your brand, how credibility can be reestablished once it's lost and how to keep your brand current, authentic and memorable throughout every stage of your career.

Presenters:

Track 3: Branding " You" Personal Career Development Career development is an on-going, lifelong process – a very personal process. Where do you want to go…and how will you get there? At NSHMBA, we are committed to YOUR success, and we realize that there are a variety of factors that contribute to an individual’s success professionally and personally. This workshop series will help you to assess your leadership style and learn how to leverage your unique talents and qualities to achieve career growth and fulfillment.

Title:Managing Your Personal Brand in the Era of Technology & Social Media Your brand, like your signature, is your differentiator. It sets you apart. It’s your "wow” factor. It goes beyond your performance, transcends your role and communicates your value proposition. When is the last time you took stock of your personal brand? Do you know what it is today? Have you re-thought it in the context of rapidly changing technology and social media? This session will explore the key elements of a personal brand and how you can enhance it to make sure it works for TODAY!

Sponsored by Pitney Bowes
Presenters:

Track 4: Emerging Technologies and Implications on Business Trends In today’s business environment, globalization has impacted the playing field vastly and set the path for success. This track will explore how the challenges of operating and marketing globally can be transformed into opportunities, and how leadership is key in addressing workforce development and succession planning. Through a series of high level engagement targeted to the needs of Director-Level and above audience, the sessions contribute to the participant’s exclusive access to executive level training and a prime opportunity to expand their network.

Title:Trends that will Impact your Business in 2013 and beyond Staying a step ahead of technology and client requests isn't easy. Arm yourself by understanding some of the most important technology directions occurring in the technology that could have a profound impact on your business.

Sponsored by Northwestern Mutual
Presenter: Karl Gouverneur, VP & Chief Technology Officer, Northwestern Mutual



Noon - 1:45 p.m.
Kick-off Luncheon
Inspiring Leadership: From Personal Journeys to Shaping Future Success
Sponsored by Dell
Speakers: Bobbi Dangerfield
Martin Alvarez
Mel Parker
Ed Loya


2:00 p.m. - 6:00 p.mInterview Center Open


2:00 p.m. - 3:15 p.m.
Professional Development Session #2: PDD Tracks are designed for leaders to continuously upgrade their skills so that they can adapt to ever changing environments. At completion of the PDD tracks, participants will demonstrate their ability to advance their careers by conducting themselves appropriately in business settings.

Track 1: Leadership Mid-Level Managers Workshop Successful companies are well aware that investing in the next generation of leaders is critical to sustaining competitive advantage and achieving corporate growth over the long-term.
This track is positioned to propel attendees’ developing leadership skills to the next level by addressing key topics.

Sponsored by Target
Title: Strategy Defined Strategy is a crucial component for any organization’s success, and to be viewed as strategic is the gateway to leadership positions. But what is strategy? If strategy is crucial to organizational success, clarity on what it is (and how to develop a good one) can help us be more effective and achieve better results.
In this workshop you will learn a model for strategy development designed to focus your team’s efforts, how to create and use a strategy for day-to-day decision making, and a blueprint for how to facilitate a strategy session.
This will be a hands-on journey using a variety of learning methods.

Speaker: Jim Hoar, Senior Consultant, Organizational Effectiveness


Track 2: Diversity: Fostering a Multi-cultural and Multi-generational Workplace The Diversity Track is designed to prepare leaders to better understand the complexity of today’s multicultural, multi-generational workforce and help to develop strategies and action plans to successfully lead in a global society.

This track will serve as a precursor to the 2013 NSHMBA MCMG Event.

Sponsored by Coca-Cola
Title: Coca-Cola’s 2012 Olympics Program – A case study about how to win in a Multicultural Nation The audience will learn why the Coca-Cola Company developed for the first time an integrated marketing program around the USA team including Hispanics. The presentation will discuss the very comprehensive marketing plan launched in May/Jun 2012, including details about the inspiring stories of the Coca-Cola’s Hispanic athletes and US Olympians Marlen Esparza and Henry Cejudo.
Speaker: Anali Cabrera Cline, Director Sparkling Brands, Hispanic Marketing



Track 3: Branding " You" Personal Career Development Career development is an on-going, lifelong process – a very personal process. Where do you want to go…and how will you get there? At NSHMBA, we are committed to YOUR success, and we realize that there are a variety of factors that contribute to an individual’s success professionally and personally. This workshop series will help you to assess your leadership style and learn how to leverage your unique talents and qualities to achieve career growth and fulfillment.

Title: Title: Branding "You” Career Development Workshop: Managing Your Personal Brand in the Era of Technology & Social Media Your brand, like your signature, is your differentiator. It sets you apart. It’s your "wow” factor. It goes beyond your performance, transcends your role and communicates your value proposition. When is the last time you took stock of your personal brand? Do you know what it is today? Have you thought about it in the context of rapidly changing technology and social media? This session will explore the key elements of a personal brand and how you can enhance it to make sure it works today!

Sponsored by Pitney Bowes
Speakers:


Track 4: Emerging Technologies and Implications on Business Trends In today’s business environment, globalization has impacted the playing field vastly and set the path for success. This track will explore how the challenges of operating and marketing globally can be transformed into opportunities, and how leadership is key in addressing workforce development and succession planning. Through a series of high level engagement targeted to the needs of Director-Level and above audience, the sessions contribute to the participant’s exclusive access to executive level training and a prime opportunity to expand their network.
Sponsored by Dale Carnegie
Title: Leading through Innovation
Many people don’t feel they are creative, so helping people see opportunities for innovation in both breakthrough leaps and continuous improvement can generate new ways of thinking. Key concepts to do this include creating idea fluency, applications of red and green light thinking, and using group participation to apply a nine step innovation process.
Leaders tap into the power of human potential. They accept that they alone don’t have all the answers, customer knowledge, and new ideas needed to move an organization forward. The Innovation Process moves a leader through the steps necessary to turn vision into reality. This process applies where innovation and better methods of doing things are needed. After completing this module, you will be able to identify and encourage idea fluency and facilitate an Innovation Process that moves from possibilities to solutions.
Presenter:  Oliver Trapp, General Manager-Puerto Rico and Dominican Republic district, Dale Carnegie



3:30 p.m. - 4:45 p.m.
Professional Development Session #3: PDD Tracks are designed for leaders to continuously upgrade their skills so that they can adapt to ever changing environments. At completion of the PDD tracks, participants will demonstrate their ability to advance their careers by conducting themselves appropriately in business settings.

Track 1: Leadership Mid-Level Managers Workshop Successful companies are well aware that investing in the next generation of leaders is critical to sustaining competitive advantage and achieving corporate growth over the long-term.
This track is positioned to propel attendees’ developing leadership skills to the next level by addressing key topics.

Sponsored by Target
Title: Strategy Defined Strategy is a crucial component for any organization’s success, and to be viewed as strategic is the gateway to leadership positions. But what is strategy? If strategy is crucial to organizational success, clarity on what it is (and how to develop a good one) can help us be more effective and achieve better results.
In this workshop you will learn: A model for strategy development designed to focus your team’s efforts; How to create and use a strategy for day-to-day decision making; a blueprint for how to facilitate a strategy session with your chapter’s leadership team when you return home.
This will be a hands-on journey using a variety of learning methods. Your facilitator is Jim Hoar of Target Corporation.

Speaker: Jim Hoar, Senior Consultant, Organizational Effectiveness


Track 1: Leading Dynamic Teams Being an effective leader of a dynamic team requires the ability to capitalize on a wide range of personalities, skills, and abilities. Leaders must be able to analyze and capitalize on team strengths, work with diverse styles, and create a competitive spirit that builds cooperation. Successful leaders seem to develop strong, dynamic teams wherever they go, whatever task the team is assigned.
In this module, you analyze how leaders take the individual strengths of their team members, and turn those into team strengths. You will look at the challenges of leading a dynamic team, and specific ways to handle the kinds of issues that arise when leading talented, committed individuals working together in a team effort. to handle the kinds of issues that arise when leading talented, committed individuals working together in a team.

Sponsored by Dale Carnegie
Speaker: Melisza Campos, Vice President Operations and Instruction , Dale Carnegie of Rochester, NY


Track 2: Diverstity: Fostering a Multi-cultural and Multi-Generational Workplace The Diversity Track is designed to prepare leaders to better understand the complexity of today’s multicultural, multi-generational workforce and help to develop strategies and action plans to successfully lead in a global society.

This track will serve as a precursor to the 2013 NSHMBA MCMG Event.

Sponsored by McDonalds
Title: Assimilation vs. Adaptation, Latinos’ Dilemma to Survive in Corporate America Do you want to be on the fast track to career success, yet aren’t sure how to achieve this? This workshop is for you because it is focused on increasing Hispanic professionals’ awareness of the characteristics, behaviors and skills necessary to succeed in any career and company. Specifically, we will focus on understanding the general perceptions of Hispanic behavior and communication styles and how these aspects impact and influence career growth and direction. Participants will engage in interactive discussions about the value of networking, self-marketing, assertive communication and how to recognize and find solutions to cultural barriers for upward mobility. Participants will leave this session with the tools to develop their own personal action plans for fostering career and personal success.
Speaker: Gustavo Viano, Director of Inclusion and Diversity, McDonald's USA


Track 3: Branding " You" Personal Career Development Career development is an on-going, lifelong process – a very personal process. Where do you want to go…and how will you get there? At NSHMBA, we are committed to YOUR success, and we realize that there are a variety of factors that contribute to an individual’s success professionally and personally. This workshop series will help you to assess your leadership style and learn how to leverage your unique talents and qualities to achieve career growth and fulfillment.

Sponsored by Vanguard
Title: Title:Branding "You” Career Development Workshop: Personal Branding: Beyond the Basics You’ve created a great brand, but what are you doing to promote and maintain it? During this highly interactive session, you will learn how to leverage social media to promote your brand, how credibility can be reestablished once it's lost and how to keep your brand current, authentic and memorable throughout every stage of your career.

Presenters:

Track 4: Emerging Technologies and Implications on Business Trends
In today’s business environment, globalization has impacted the playing field vastly and set the path for success. This track will explore how the challenges of operating and marketing globally can be transformed into opportunities, and how leadership is key in addressing workforce development and succession planning. Through a series of high level engagement targeted to the needs of Director-Level and above audience, the sessions contribute to the participant’s exclusive access to executive level training and a prime opportunity to expand their network.
Title:Trends that will Impact your Business in 2013 and beyond Staying a step ahead of technology and client requests isn't easy. Arm yourself by understanding some of the most important technology directions occurring in the technology that could have a profound impact on your business.

Sponsored by Northwestern Mutual
Presenter: Karl Gouverneur, VP & Chief Technology Officer, Northwestern Mutual



4:00 - 5:30 p.m.
Scholar’s Networking Reception Scholar’s Salute welcomes the NSHMBA Scholars and Alumni to the NSHMBA 2012 Conference and Career Expo. This event brings together NSHMBA Scholars and Alumni to recognize their achievement and to network. (invitation only)
Sponsored by Home Depot



5:00 - 5:45 p.m.
Closing General Session The Closing General Session brings Professional Development Day to a pointed conclusion. The program speaker has the chance to aggregate the topics from this day, to engage in discussion for the future, and to involve participants in thought-provoking discussion.
Success is a Decision: How to Maximize Your Professional Development Day Rod Colon will bring the professional development day to a pointed conclusion. Attendees will learn how to strategize and apply what they have learned in professional development seminars to maximize their professional success and set themselves apart in the workplace.
Speaker: Rod Colon


5:30 p.m. - 7:00 p.m.
Women’s Leadership Network (WLN) Reception Launched at the NSHMBA 2010 conference, the Women’s Leadership Network Reception connects NSHMBA female leadership who are currently or have served as officers and directors within the organization. The focus of the Women’s Leadership Network is to support, influence and empower our Latina women leaders through personal and professional development.  *by Invitation only
Lead Sponsor: Bank of America
Co-Sponsor: Procter & Gamble
Women in the workplace: Career Path Challenges Today’s economy is demanding women to become creative with solutions on balancing their career, spouse, children, friends and self into an integrated whole. Nina Vaca will share her experience in navigating her entrepreneurial spirit that led to the success of owning the largest Latin-owned firm in Texas. While there is no single formula for achieving and maintaining a well-balanced and fulfilled life it is becoming imperative to achieve success in all arenas.
Keynote Speaker:
Nina Vaca, Founder, Chairman & CEO
Pinnacle Technical Resources, Inc.


Welcoming Remarks & Introduction by:
Erika Irish Brown, Enterprise Diversity Recruiting and Program Management Executive


7:00 p.m. - 9:30 p.m.
Corporate Networking Reception




































National Society of Hispanic MBAs