Topics of Discussion:

Plenary Session I: Hispanics & Health: New Mainstream Trends and Attitudes About Bienestar

As the driving force behind the new american mainstream, Hispanics are increasing in numbers, influence and affluence. There are vast differences within this group based upon a number of demographic variables: US-born vs. foreign born, country-of-origin, language preference and acculturation levels.

This increasingly important segment of the population also has unique health and wellness needs and attitudes based on their Hispanic and family-oriented cultures. No set of services could benefit more than healthcare and health insurance from the application of the ‘platinum rule’, i.e.: "Treat others the way they would like to be treated”.

Arthur Rockwell, Vice President of Sales for Geoscape will present key market data and actionable insights on the growth and diversity of the Hispanic population in the U.S. and discuss how successful health services providers and healthcare insurance companies are building trust and market share simultaneously by focusing on this key market segment.

Plenary Session II: In Health and Life: We Hispanics are more than Statistics

Our projected Hispanic population by the year 2050 will be 132 million – an equivalent of 30% of the US population; almost 1 in 3. In spite of these numbers, we still are not "at par” in either the education or healthcare delivery fields. This session will address the following:

  • Why Hispanics are not "at par” in the education and healthcare delivery fields
  • Some of the reasons for these disparities
  • Some of the cultural issues that are inherent in the Hispanic life that keeps them behind
  • Hispanics’ healthcare needs and some of the reasons behind their lack of access to the system of care in their communities

In the long run, the combination of Hispanic cultural knowledge, coupled with language, should allow the healthcare delivery providers and planning members to tailor services to the Hispanic community.

Thursday Keynote Luncheon: Integrating Corporate Philanthropy Initiatives to Support a Community's Diversity and Inclusion Goals

Cigna's strategy to be more customer-centric by integrating corporate philanthropy and community goals with particular respect to diversity and inclusion.

Plenary Session III: Entrepreneurs and the Impact of the Digital Health Revolution on the Healthcare Business

Whether it’s through a smartphone, wearable sensor, or whole genome scan, ever larger and more personalized health-information datasets are being created. With the convergence of these technologies in medicine, the delivery of healthcare will improve to the benefit of all healthcare consumers. How will this work? Which roles will different stakeholders, especially entrepreneurs, play?

Plenary Session IV: Health Care Reform and Health Disparities

The Affordable Care Act was signed into law by President Obama in March 2010 and represents the most transformational health care reform in our country in 40 years since the passage of Medicare for the elderly and Medicaid for the poor.

Since Hispanics are the group in this country with the most proportional uninsured, they stand to gain the most from the provisions of the ACA. The major components promoting new programs and services and their impact on Hispanic populations and other populations facing health disparities will be discussed - Access to Care, Quality Care, Preventive Care (including health, mental health, oral health care), and the Healthcare Workforce.

Plenary Session V: Becoming Dr. Q: My Journey from Migrant Farm Worker to Brain Surgeon

Today he is known as Dr. Q, an internationally renowned neurosurgeon and neuroscientist who leads cutting-edge research to cure brain cancer. But not too long ago, he was Freddy, a nineteen-year-old undocumented migrant worker toiling in the tomato fields of central California.

Alfredo Quinones-Hinojosa tells his amazing life story--from his impoverished childhood in the tiny village of Palaco, Mexico, to his harrowing border crossing and his transformation from migrant worker to American citizen and gifted student at the University of California at Berkeley and at Harvard Medical School.

Packed with adventure and adversity--including a few terrifying brushes with death--"Becoming Dr. Q" is a testament to persistence, hard work, the power of hope and imagination, and the pursuit of excellence. It's also a story about the importance of family, of mentors, and of giving people a chance.

National Society of Hispanic MBAs