CEO’s have recognized an innovation imperative: if you want to grow your business, you need to innovate. Wall street is rewarding companies with an ‘innovation premium’ reflected in the valuation of their company. Yet, a Blue Ocean Strategy review of 108 new product launches found that just 14% created new market space and accounted for 61% of profits. Join us as we discuss “Seeing Opportunity in Change”. This session will cover the challenges of disruptive innovation, how we think of “good” ideas, and how to see opportunity in change.
Thursday, April 24, 2014 | 5:30 PM - 8:30 PM | Three Limited Parkway, Columbus, OH 43230
5:15-6:00pm - Registration, Light Hors d’oeuvres & Networking
6:00-6:10pm - Welcome and Introductions by NSHMBA Columbus and L Brands
6:10-7:10pm - “Seeing Opportunity In Change” Innovation Workshop with Gretchen Goffe, Executive Director of The Innovation Initiative at The Ohio State University’s Fisher College of Business
7:10-7:15pm - Closing remarks
7:15-8:30pm - Networking
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Gretchen Goffe, Executive Director of The Innovation Initiative at The Ohio State University Fisher College of Business
Gretchen Goffe brings more than 20 years of experience in innovation and top-line value creation for companies such as Huntington National Bank, Merrill Lynch, P&G, Eli Lilly, Wyeth Consumer, Bayer, Bumble Bee, Kraft and others. Currently Executive Director of The Innovation Initiative at The Ohio State University’s Fisher College of Business, Gretchen teaches graduate level and executive education courses on innovation and directs the Innovation Initiative, a collaboration connecting businesses, MBA students and University thought leadership.