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Expanding Your Brand Beyond U.S. Borders
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According to the U.S. International Trade Administration (ITA), Texas exported $264.7 billion worth of goods in 2012. Mexico is the top destination of Texas’ exports, followed by Canada and Asia. As Texas continues to grow as a global trade hub and more companies begin to look beyond our own borders for new customers, marketers need to understand the values, behaviors, languages, and media habits in these target markets when introducing or growing their brands.

When: Wednesday, October 2, 2013
From 7:30 AM to 10:30 AM
Where: United Way Community Resource Center
50 Waugh Drive
Houston, Texas  77007
United States
Contact: Magdalena Gonzalez

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 GUEST SPEAKERS - LinkedIn Profiles:

 James Brown, VP of Global Marketing, Superior Energy Services

 Nancy J. Li, President, Easton Resource Development, Inc.

 Cara Zorzi, Associate Marketing Director, MD Anderson Cancer Center

 Pete Garcia, Executive Director, US Mexico Chamber of Commerce – The Woodlands Chapter

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